3 Digital Marketing Trends Transforming Accounting Firms

3 Digital Marketing Trends Transforming Accounting Firms

Did you know top accounting firms are now generating 6-figure leads from their websites? Digital channels are rapidly replacing traditional networking. Here are three marketing trends that should excite and inspire us all from my conversation with David Toth of Winding River Consulting.

Mozilla's Head of Accounting Talks NetSuite, Remote Work, the Accounting Talent Crisis and More

Mozilla's Head of Accounting Talks NetSuite, Remote Work, the Accounting Talent Crisis and More

At SuiteWorld 2023 in Las Vegas, I had the pleasure of interviewing Xenia Tovchykh, Head of Global Accounting Operations at Mozilla Corporation. During our conversation, Xenia gave us an inside look at accounting and finance at the maker of the popular Firefox web browser.

How Automation Lets This 2-Person Team Run Media Company Finances with NetSuite

How Automation Lets This 2-Person Team Run Media Company Finances with NetSuite

I recently had the pleasure of interviewing Jason Balk, CFO of Media Place Partners, on my podcast, recorded live at SuiteWorld. Jason took an unexpected path to become the CFO of a media company, starting his career managing accounts receivable for an ISP in the early days of the Internet. In our conversation, Jason shared insights into how he leverages technology to grow his career and run an efficient finance team.

Could a simple licensing change increase the number of CPAs by 15%?

Could a simple licensing change increase the number of CPAs by 15%?

Thanks to Accounting Today for publishing my article "Could a simple licensing change increase the number of CPAs by 15%?" based on my podcast conversation with Sharon Lassar, Ph.D., CPA , director of the School of Accountancy at the University of Denver.

Could This Be the Fix for the Accounting Talent Shortage?

Could This Be the Fix for the Accounting Talent Shortage?

Earning a CPA license requires 150 credit hours, deterring many students from pursuing accounting. On the Accounting Podcast, Dr. Sharon Lassar of the University of Denver proposes replacing the 150 hours with a “bachelor’s degree + 2 years experience” pathway to the CPA exam. Research shows this would increase candidate volume by 15% without lowering quality by removing an unnecessary time barrier. Lassar makes a compelling case for updating licensing based on facts, addressing concerns around impacts on graduate programs and cross-state mobility. Listen now to understand the 150-hour rule controversy and whether revising requirements could help reverse the talent shortage in the accounting profession.