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3 Digital Marketing Trends Transforming Accounting Firms

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3 Digital Marketing Trends Transforming Accounting Firms

Did you know top accounting firms are now generating 6-figure leads from their websites? Digital channels are rapidly replacing traditional networking. Here are three marketing trends that should excite and inspire us all from my conversation with David Toth of Winding River Consulting.

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Mozilla's Head of Accounting Talks NetSuite, Remote Work, the Accounting Talent Crisis and More

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Mozilla's Head of Accounting Talks NetSuite, Remote Work, the Accounting Talent Crisis and More

At SuiteWorld 2023 in Las Vegas, I had the pleasure of interviewing Xenia Tovchykh, Head of Global Accounting Operations at Mozilla Corporation. During our conversation, Xenia gave us an inside look at accounting and finance at the maker of the popular Firefox web browser.

How Automation Lets This 2-Person Team Run Media Company Finances with NetSuite

How Automation Lets This 2-Person Team Run Media Company Finances with NetSuite

I recently had the pleasure of interviewing Jason Balk, CFO of Media Place Partners, on my podcast, recorded live at SuiteWorld. Jason took an unexpected path to become the CFO of a media company, starting his career managing accounts receivable for an ISP in the early days of the Internet. In our conversation, Jason shared insights into how he leverages technology to grow his career and run an efficient finance team.

Could a simple licensing change increase the number of CPAs by 15%?

Could a simple licensing change increase the number of CPAs by 15%?

Thanks to Accounting Today for publishing my article "Could a simple licensing change increase the number of CPAs by 15%?" based on my podcast conversation with Sharon Lassar, Ph.D., CPA , director of the School of Accountancy at the University of Denver.

Career Insights for Young Accountants: My Interview with a Former KPMG Partner

Career Insights for Young Accountants: My Interview with a Former KPMG Partner

I recently had the pleasure of interviewing Jerry Maginnis, a former KPMG managing partner, on my podcast. We discussed career advice for young accounting professionals. Given Jerry's wealth of experience, I summarized his insights in an article on Going Concern.

CPA Mobility: Separating Fact From Fiction

CPA Mobility: Separating Fact From Fiction

The article clarifies facts around mobility, examining how states can thoughtfully modify licensing requirements without restricting the cross-border practice abilities of CPAs. It busts common myths and sheds light on the nuances that enable licensing updates while sustaining license portability.