Wow. That was a blur! Xerocon was August 15 to 17 at Pier 27 in sunny San Francisco this year. Over 500 accountants and bookkeepers were in attendance.
I promise, I'm at an accounting conference, not an EDM festival #xerocon #notyourfatherssaccountingconference pic.twitter.com/XfhKDf8dYc
— Blake Oliver (@BlakeTOliver) August 16, 2016
For videos, photos, and stories, visit the Xerocon San Francisco homepage. Xero's also compiled a selection of top #xerocon tweets and a photo album on Flickr.
Additionally, Seth Fineberg of AccountingWEB wrote up summaries of Day 1 and Day 2. He also did video interviews on the expo floor (including one with yours truly). Be sure to check them out!
Here are some highlights from my own experience at Xerocon this year:
The Big Picture
In his keynote, Rod Drury said that Xero has processed over $1 trillion in transactions in the past 12 months. One of Xero's long-term goals is to start leveraging all that data to improve the app in innovative ways.
To achieve that goal, Xero has been migrating over to AWS (Amazon Web Services) and expects to complete that move by the end of the year.
This move will allow Xero to start to apply machine learning and AI to the dataset in Xero.
What does that mean? It means, for example, that Xero will one day be able to code 9 out of 10 transactions automatically with 99% accuracy.
I AM SO STOKED ON MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE!!! ๐ค๐ @roddrury @Xero #xerocon pic.twitter.com/MUR4WJfo4y
— Accountingprose (@Accountingprose) August 16, 2016
Xero can reconcile 90% of transactions for us. Talk about leveraging time and effort. Holy cow. #xerocon
— Patti Scharf (@PScharfCPA) August 16, 2016
It also means that Xero will have the power to enable users to interact in new ways with their financial data.
As an example, Rod did a live demo of a new Facebook Messenger bot that allows users to interact with their accounting data via chat using natural language.
Live @Xero - @facebook integration demo #xerocon #whatwhat?? pic.twitter.com/NdbC6ruGzN
— Ian Crook (@IanMCrook) August 16, 2016
One way you can interact with Xerobot is to ask "How much money do I have?" The bot will reply with your bank balances without you having to load the Xero application. Or you can say, "I need an accountant," and the bot will help you find one listed on the Xero directory.
In the future, Xerobot could go even further and complete tasks rather than just returning information.
I am convinced that @RodDrury is the Steve Jobs of #accounting. He's here to "put a dent in the universe." #xerocon pic.twitter.com/Vili6JziqH
— Advisorfi.com (@advisorfi) August 18, 2016
Women in Accounting
@AmyVetterCPA leads a terrific #womeninbusiness panel at #xerocon wish my daughter was present to hear this. @Xero pic.twitter.com/al3P7mLXB6
— Scott Pattinson (@scottpatsea) August 17, 2016
#WomanInBiz #XeroCon was LIVE! 55K watching @AmyVetterCPA @ontheroadwithiv @jycleaver @LisaCines @roddrury @Xero pic.twitter.com/ER6mAEbquc
— Mariette Martinez EA (@MMartinezEA) August 17, 2016
Amy Vetter, Xero's Global VP of Education and U.S. Head of Accounting, sat down with an all-female panel of leaders to discuss the challenges faced by professional women in 2016. You can watch a recording of the live stream on Facebook.
Joanne Cleaver, who spoke later in the day, gave us some figures from the Accounting MOVE Project, a project that's using benchmarking data to quantify to firms how well they're doing in terms of advancing women in the profession.
Specifically, the drop off in women advancing within firms is happening between senior manager (47% women) and partner (23% women).
Public #accounting firms are losing HALF of women between senior manager and partner ๐ค We can do better #xerocon pic.twitter.com/uzikPy97Jp
— Blake Oliver (@BlakeTOliver) August 18, 2016
Challenges in Recruiting
. @jeffphillips_: "The race for talent is over. And the talent won." #xerocon #accounting #recruitment #hiring pic.twitter.com/uda84bPsW7
— Blake Oliver (@BlakeTOliver) August 17, 2016
When I talk to other accountants and bookkeepers and I ask them about the challenges facing them in daily practice, the number one challenge that they mention is recruiting. It's really difficult to find and retain excellent employees in the accounting profession.
Jeff Phillips, CEO of recruiting site Accountingfly, gave us some interesting stats, including the fact that 70% of those who leave public accounting cite lack of work-life balance as the top reason.
Wow. @jeffphillips_ : 70% who left public #accounting cited lack of work-life balance as the top reason #xerocon pic.twitter.com/HtU48S5Mox
— Blake Oliver (@BlakeTOliver) August 17, 2016
There's an opportunity here for forward-thinking firms: Those that allow their employees to work remotely get 8 times more applicants than firms that don't!
Move to the cloud w/ @Xero so your staff can work remotely and get 8X more applicants! #xerocon #recruitment pic.twitter.com/VIucej1Ksh
— Blake Oliver (@BlakeTOliver) August 17, 2016
It also makes me wonder โ could a good chunk of those 70% leaving public accounting for lack of work-life balance be women? Enabling and supporting employees who want to work remotely on flexible schedules could do a lot to improve the lack of gender diversity at the partner level of the profession.
Featured Keynote Speakers
Dandapani
Dandapani grew up in Australia and studied electrical engineering before leaving it behind to become a Hindu monk in a cloistered monastery. After 10 years, his vows expired, and he decided to venture out into the world and teach what he had learned. At Xerocon San Francisco, Dandapani spoke on "Conscious Accounting."
Loved today at #xerocon and all the wonderful people that are attending it. #energy #investment pic.twitter.com/x04yfnIjh4
— Dandapani (@DandapaniLLC) August 17, 2016
Very enlightening. Dandapani presenting new ways of thinking to benefit business and outlooks on life #Xerocon pic.twitter.com/yFkNMD87Uj
— Mark's Bookkeeping (@MBSbookkeeping) August 16, 2016
Mel Robbins
Mel Robbins' TEDx Talk on "How To Stop Screwing Yourself Over" has been watched over 3 million times. Her book, โStop Saying Youโre Fine,โ about how the brain impacts productivity, is a business bestseller.
At Xerocon, Robbins shared her simple trick called "The 5 Second Rule" (no, nothing to do with dropping food on the ground) that can help radically interrupt our self-destructive behaviors and encourage positive ones.
Turns out, if we stop to think, we talk ourselves out of it, but @melrobbins has the answer at #xerocon pic.twitter.com/Z39UE68BTL
— Xero accounting app (@Xero) August 17, 2016
(Here's the secret) #xerocon @melrobbins pic.twitter.com/1AIebAFZwN
— Sophie Stanley (@sestanley1) August 17, 2016
New & Upcoming Xero Features
Report Templates
Report Templates are coming to the U.S. at the end of September. Report Templates will give accountants and bookkeepers the ability to design reports on a practice-wide level based on Report Codes, not individual Chart of Accounts. This is in addition to the latest improvements to Report Layouts.
PayPal Express Checkout
Xero and PayPal are teaming up to create a tighter integration. Xero is adding PayPal Express Checkout to invoices, meaning that clients won't be directed to a separate website to complete payment. Payments and fees will also automatically be recorded in Xero.
Cloning bank rules
Soon you'll be able to close settings from one organization to another, including the chart of accounts and โ even better โ bank rules!
New Feature Alert ๐จ๐จ! 'Copy from...' allows you to bring over bank rules and templates! #XeroCon pic.twitter.com/0PVPSvcsKG
— Bookkeeper360.com (@Bookkeeper360) August 16, 2016
Finishing Xero Payroll
Xero Payroll will have a new direct deposit experience and will be in all 50 states by the end of the year.
A big upgrade to Xero certification
A new Xero certification course is launching at the end of the September. The new course is a massive investment that will include real-life scenarios, interactive hands-on activities (rather than an exam at the end), and a "challenge out" option for experienced users to move more quickly.
An amazing ecosystem of apps
One of the perks of attending Xerocon is getting the opportunity to discover new apps and reconnect with my favorite developers. There was no shortage of love for apps that integrate with Xero by partners this year.
"I am Ironman!" - @jamiemcdonald at #Xerocon pic.twitter.com/gG5BLDEFgT
— Hubdoc (@Hubdoc) August 18, 2016
What a fantastic couple of days meeting amazing accountants! Thank you @Xero for another fantastic #Xerocon pic.twitter.com/S3r85LfReg
— Spotlight Reporting (@spotlightrep) August 18, 2016
Great to see @Xero partner of the year and @ReceiptBank partner @TheDigitalCPA #xerocon pic.twitter.com/BN2eZWcnCe
— Damien Greathead (@Receipts_Damien) August 17, 2016
Thank you @billcom for joining us at another amazing #Xerocon!! pic.twitter.com/64V2J3FLje
— Grace (@gracehhwang) August 18, 2016
So appreciate your love and partnership @Bookkeeper360! @tsheets #xerocon pic.twitter.com/iB9fi7OlgW
— Jen Hetherington (@jhetherington) August 17, 2016
Spent #xerocon quality time with @ignitionapp Very Impressed with this Accounting Engagement app! pic.twitter.com/lggjOGfPxe
— Mariette Martinez EA (@MMartinezEA) August 18, 2016
That's a wrap on #Xerocon 2016! Thanks so much to all our friends and partners who made it so fun and special! pic.twitter.com/3ZQTtQPsu1
— Avalara (@avalara) August 18, 2016
Look who we found at #xerocon? Oh hey, @DougSleeter! pic.twitter.com/4HieRNGQav
— Gusto (@GustoHQ) August 16, 2016
We love pink and blue! ๐#xerocon @CrunchBoards @DorothyNavarro8 pic.twitter.com/ATFKfl1dH9
— TaxSmart Solutions (@TaxSmartCA) August 16, 2016
Take me out to the ball game! @ReceiptBank #teamorange #xerocon pic.twitter.com/tgwff2GkyF
— Damien Greathead (@Receipts_Damien) August 16, 2016
Xero Partner Awards
What conference of any sort would be complete without some awards? They went to some very deserving individuals and vendors this year:
- 100% Xero Award: LiveCA LLP
- Accounting Partner of the Year: Kahuna Accounting
- Bookkeeping Partner of the Year: Beyond Balanced Books
- Emerging Partner of the Year: BNA CPAs & Advisors
- Xero MVP Award: Jay Kimelman, the digital CPA
- Xero Evangelist Award: Amanda Aguillard, Aguillard Accounting
- Industry-Specific App Partner of the Year: Shopify
- Emerging App Partner of the Year: Avalara
- App Partner of the Year: Hubdoc
Even a Pokรฉmon stopped by
This little guy is really excited to be at #xerocon! pic.twitter.com/68xYILnBbW
— Daniel Cardozo (@510home) August 16, 2016
See you next year!
It was great to reconnect with old friends and make a bunch of new ones. Hope to see you at Xerocon in 2017!
A big thank you to all the #accountants #bookkeepers and ecosystem companies that made #xerocon truly special. pic.twitter.com/n1nJuJ5G3O
— Russell Fujioka (@russfujioka) August 18, 2016
And THAT my friends is a wrap!! Phenomonal #Xerocon. All the โค๏ธ!! @Xero @avalara pic.twitter.com/vP2PasBMHI
— Martina Chavez (@MartinaChavez) August 18, 2016
Closing out #xerocon in style with friends old and new ๐ป๐ฎ๐ pic.twitter.com/k7VTDZ2893
— Blake Oliver (@BlakeTOliver) August 18, 2016
Wrapping up #xerocon with happy hour courtesy of @expensify ๐พ Thanks guys! pic.twitter.com/onSn2PhzWo
— Blake Oliver (@BlakeTOliver) August 18, 2016
Adios #xerocon love y'all. pic.twitter.com/GBGseSRQS2
— Brandon Cumby (@TheFitnessCPA) August 18, 2016