Thanks, Meryl Johnston, for having me on the Lifestyle Accountant Show! As an entrepreneur wearing multiple hats, I discussed how I manage my time across various projects and businesses, my transition from running a cloud bookkeeping firm to focusing on product marketing, and my approach to content creation and leveraging technology.
In the episode, Meryl and I talk about:
My journey from founding one of the first cloud bookkeeping firms in North America to now running an educational software startup and media production agency
Taking a DIY approach to building marketing skills rather than pursuing a formal degree
The story behind starting The Accounting Podcast and the benefits of live-streaming
My favorite podcast production apps and tech tools
Tips for repurposing and optimizing existing content
Experimenting with AI tools like ChatGPT for content creation
Determining the best ROI on social - Twitter or LinkedIn?
The importance of having a clear target audience in mind before creating content
If you're an accountant, entrepreneur, or creative looking for insights on juggling multiple projects, transitioning careers, or strategies for effective content creation, be sure to check out this episode!
