Why I'm Going for the CPA
Is the CPA license relevant anymore? As a cloud accountant serving small businesses, is it worth the trouble to obtain and maintain a license? I think so. Read my post on Going Concern for the four reasons I'm taking the time to sit for the CPA exams this year.
Here's Why There Won’t Be an Uber for Accounting
Of all the services that could potentially be "Uberized", accounting is one of the least likely to succeed. For more, read my post on Going Concern.
4 Ideas to Help Accounting Firms Improve Their Marketing
Previously on Going Concern, I wrote a post called "Why Accountants Suck at Marketing." As a follow up, here are four simple ways accountants can do better.
Why Accountants Suck at Marketing
From my first post on Going Concern:
"Valuing logic and reason above all else is an excellent trait for an accountant, but is terrible for understanding how and why people buy things. That’s because most people buy products and services according to how they feel, not how they think."