To do good content marketing, know thy audience
What luxury brands can teach accountants about anchor pricing
How to use Xero's new Global Search and keyboard shortcuts
Xero Global Search is finally here! As with Find & Recode, Xero took the time to do Search right, rather than rushing a half-baked product out the door (like you-know-who). For more details, screenshots, and tips for how you can use Xero Search to be more productive, check out my detailed post about Xero Search on the HPC Blog.
How to Promote your Xero Practice Online
How to move your accounting practice to fixed fees
Going "Beyond Compliance" on Xero Unplugged
Xero has posted the video of my TED-style talk Beyond Compliance, given at Xerocon 2015 in Denver. Check it out!