Thinking about starting a podcast for your accounting firm? Not so fast!

In my latest Accounting Today article, I share insights from the 2024 Digital Deep Dive conference, where Brandon Hall and I discussed the realities of podcasting. While our shows have seen remarkable success, we emphasize that podcasting isn't for everyone.

Before diving in, carefully consider:

✅ The significant time commitment

✅ The need for a clear content strategy

✅ The challenges in measuring success

Podcasting can be valuable for establishing thought leadership but requires a long-term commitment and realistic expectations. It can pay off if you're prepared to invest the time and resources – but don't expect immediate leads or easily attributable revenue.

Check out the article for more on whether podcasting is right for your firm:

🔗 https://www.accountingtoday.com/opinion/maybe-your-accounting-firm-shouldnt-start-a-podcast